Our questioner is an creative type, and loses all interest in the act of creation as soon as the deed is done. They need our help to stop their creations from sitting, unloved and alone, on the shelves. They are asking us, dear listener, us, how to do a marketing.
Here's that "comic" that Roger mentions on the show, which is in fact not a comic, but is still a good article on business models and going to market for creatives:
Make It Then Tell Everybody is Dan Berry's podcast on audience-building and marketing for comics and other creative work.